Seayoo

the divers’ community that meet above water

Challenge

A leading diving publication needed to increase and retain its audience, and broaden new advertising channels for revenue.

Solution

The GeoSocialE platform enabled the publication to build a unique virtual and in person divers community where divers locate and connect with each other online and around real life events.  The divers share advice and tips, evaluate diving sites around the world, receive latest updates on diving places, events, people, equipment, competitions and more, organize diving trips or diving related events with their friends, and enjoy discounts from local diving retailers, accommodations or centers.

Results

This online diving community provides tremendous added value to the publication subscribers while broadening the publication’s nontraditional but effective offering to advertisers.   The nature of the social network allows advertisers to sponsor specific, localized sections of the site to make sure they are reaching the people they want to reach, when they are listening most closely.